This year, experts predict that consumers will use their credit cards for an increased number of transactions. According to the Nilson Report, they accounted for more than half of all “plastic” spending last year, and the number of debit card transactions is actually slipping. As a result, businesses who are looking to provide the best buying experience and earn more customers will need to invest in credit card processors that allow them to easily handle those transactions. Not doing so can prove to be a costly mistake that results in a business getting left behind by today’s ultra-competitive and fast-moving marketplace.
Considering the massive growth of the digital marketplace, business owners will need to be able to ecommerce.com/articles/975-Ecommerce-Know-How-Understanding-Your-Payment-Processing-Statement” Title=”Information related to Wireless payment terminal”>accept credit card payments online, not just in brick-and-mortar retail stores. By 2016, online purchases will account for nearly 10% of all sales and U.S. online sales will reach a staggering $370 million by 2017, according to Forrester Research. Since those transactions are never completed with cash, businesses looking to tap into the online market will need to make sure they have reliable and accurate credit card processing systems in place. Without them, companies will miss out on the huge opportunities provided by online shoppers.
One of the concerns that every owner should have when working to make it easy for customers to use credit cards is transaction fees. Being able to accept credit cards online free is vital because even minor fees can cost businesses thousands over the course of the year. There are a number of different processing software options and even several companies businesses can work with to make the credit card payment process more efficient. For some owners, particularly those who are starting to make online sales for the first time and don’t yet make a lot of sales, finding those who allow them accept credit cards online free can be vital.
Sometimes, even if a business owner can’t find a solution that permits their business to accept credit cards online free, making a small investment on every sale is the best option. After all, it is better to spend a couple of dollars on a sale than it is to not make the sale at all. Avoiding transaction fees might be the best approach, but that is not always possible. Understanding that there are certain costs associated with attracting online shoppers and enabling them to make purchases quickly and easily is smart for every growing business.